A builder studio with its own in-house production engine and a decade-plus of turning convictions into running businesses — not pitch decks. Five live brands, one launching, more in the lab.
NorthFuse is a brand-building company founded by Fay Chapple and Stacy Maynard. Every brand we run started the same way — as a conviction one of us couldn't shake, not a gap in a market deck. Then it goes through the same machine.
The grid below is that pipeline, frozen in time: five brands that made it all the way through, one launching now, one being revived, and the next ideas still earning their way out of the Lab.
Every NorthFuse brand is powered by City Media Group — our in-house production company. Podcasts, content systems, and digital media don't get outsourced; they get built down the hall. That's how a two-founder company ships at the pace of a much bigger one.
Not a list of divisions — a pipeline caught mid-motion. Each of these came out of the same machine, and they're shown by exactly how far through it they are.
AI-powered reinvention for people too experienced to start over and too sharp to disappear — home of the Rebellion Room private network.
toolatemyass.com →The founder's platform — keynotes, writing, and the book. The human voice at the front of everything NorthFuse builds.
faychapple.com →Wit you can wear. A creative studio and products line turning the sharpest lines from the movement into things people actually want to own.
inkandapple.co →A curated directory of where the world's most interesting minds are speaking — lectures, talks, and ideas across 32 cities.
themindfulcity.com →A free app that walks you through a 3-day water fast. No supplements, no noise — a clear protocol and a live quarterly cohort.
stillwaterreset.com →Celebrating Georgian Bay as Canada's sixth Great Lake — an app, a beach-and-outdoors merch line, guides and photography for the people who love the water.
launching soonStories of courage — documentary, book, and speaking. A brand that stood on its own before, now being brought back as a wing of the courage-and-reinvention work.
in revivalEvery brand above runs on the same two people — one who decides what's worth building, and one who makes it actually run.
Entrepreneur, keynote speaker, and host. Fay is the storyteller and strategist — the one who decides which convictions are worth turning into companies, and builds the proof.
faychapple.com →Operational architect and CEO of City Media Group. Stacy turns vision into running reality — the systems, tech, and production that make every brand actually work.
about stacy →We partner with operators, platforms, and press who want to build or feature brands that are made to last. For collaborations, media, or investment conversations across the NorthFuse portfolio — let's talk.
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