Last Updated: June 17, 2026
This Privacy Policy explains how Northfuse Group and its related brands, including themastermind.city, inkandapple.co, toolatemyass.com, elevatedliving.co, faychapple.com, stillwaterreset.com, and any other website, app, product, platform, or service that links to this Privacy Policy, collect, use, disclose, store, and protect personal information.
In this Privacy Policy, “Company,” “we,” “us,” and “our” mean Northfusegroup, an Ontario, Canada business, together with its related brands and services. “You” and “your” mean the person who interacts with us.
By using our websites, apps, products, services, communities, or platforms, you consent to the practices described in this Privacy Policy, subject to applicable law.
1. Scope
This Privacy Policy applies to personal information we collect through our websites, apps, courses, memberships, consulting services, communities, events, merchandise stores, forms, email lists, checkout pages, social media interactions, advertising campaigns, customer support, and related services.
This Privacy Policy does not apply to third-party websites, apps, platforms, payment processors, social media platforms, app stores, or services that we do not own or control.
2. Personal Information We Collect
We may collect the following categories of personal information, depending on how you interact with us:
Contact information, such as your name, email address, phone number, mailing address, billing address, shipping address, business name, and social media handles.
Account information, such as usernames, passwords, profile details, course progress, membership status, preferences, and login activity.
Purchase and transaction information, such as products purchased, order history, subscription status, payment status, refunds, invoices, tax information, shipping details, and customer support records.
Payment information, such as billing details and payment method information. Payment card details are typically processed by third-party payment processors, and we generally do not receive your full payment card number.
Learning, coaching, and consulting information, such as intake forms, goals, business information, submitted worksheets, call notes, survey responses, assignments, feedback, and participation in programs.
Community and user-generated content, such as comments, posts, messages, reviews, testimonials, images, videos, chat content, group participation, and other content you choose to submit.
App and device information, such as device type, operating system, app version, crash logs, diagnostic data, device identifiers, IP address, browser type, pages viewed, actions taken, session data, and push notification preferences.
Marketing and communications information, such as email preferences, opt-in records, unsubscribe requests, campaign activity, ad interactions, and responses to surveys or promotions.
Merchandise and fulfilment information, such as product preferences, size selections, shipping address, delivery status, returns, and support communications.
Sensitive or wellness-related information, only if you choose to provide it, such as personal goals, lifestyle information, wellbeing-related responses, emotional reset notes, or similar information. We ask that you not submit medical, health, financial, legal, or highly sensitive information unless it is necessary for the Service and you are comfortable sharing it.
Technical and usage information, such as cookies, pixels, analytics data, referring URLs, time spent on pages, click activity, approximate location, and interactions with our websites, apps, emails, and ads.
3. How We Collect Personal Information
We may collect personal information directly from you when you:
Visit our websites or apps.
Create an account.
Join an email list.
Purchase a product or service.
Register for a course, membership, event, webinar, app, or community.
Book a consultation or call.
Complete a form, survey, quiz, worksheet, intake, or application.
Contact customer support.
Post in a community or comment area.
Submit a testimonial, review, or feedback.
Interact with our emails, ads, social media pages, or third-party platforms.
We may also collect information automatically through cookies, pixels, analytics tools, app technologies, and similar tracking technologies.
4. How We Use Personal Information
We may use personal information to:
Provide, operate, and improve our websites, apps, products, services, courses, memberships, communities, events, and merchandise.
Process purchases, payments, subscriptions, refunds, taxes, shipping, and customer support.
Create and manage accounts.
Deliver digital products, downloads, app features, course access, and membership content.
Provide coaching, consulting, training, support, and related communications.
Personalize your experience.
Send transactional emails, account notices, receipts, updates, reminders, and service communications.
Send marketing emails, newsletters, offers, promotions, and event invitations where permitted by law.
Manage communities, comments, groups, events, and user participation.
Analyze website, app, email, advertising, and business performance.
Run advertising, retargeting, affiliate tracking, and promotional campaigns.
Improve security, prevent fraud, troubleshoot issues, and enforce our Terms.
Comply with legal, regulatory, tax, accounting, payment, consumer protection, and recordkeeping obligations.
Protect the rights, safety, and property of the Company, our users, our community, and others.
5. Consent and Your Choices
We collect, use, and disclose personal information with your consent or as otherwise permitted or required by law. Consent may be express, implied, or provided through your actions, depending on the circumstances and applicable law.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you withdraw consent, we may not be able to provide certain Services.
You may unsubscribe from marketing emails by using the unsubscribe link in our emails or contacting us at [insert privacy email]. You may still receive transactional or service-related messages.
6. Cookies, Pixels, Analytics, and Similar Technologies
We may use cookies, pixels, tags, SDKs, local storage, analytics tools, affiliate tracking, advertising technologies, and similar technologies to operate our Services, remember preferences, analyze traffic, improve performance, personalize content, measure campaigns, and deliver or measure advertising.
These technologies may be provided by third parties such as website platforms, learning platforms, app stores, analytics providers, email providers, advertising networks, affiliate platforms, payment processors, and social media platforms.
You can adjust cookie settings through your browser or device. Some features may not work properly if cookies are disabled.
Before publishing, you should run a cookie scan on each website and app and add any specific cookie banner or consent mechanism required by your actual technology stack and user locations.
7. When We Share Personal Information
We may share personal information with:
Service providers and contractors who help us operate our business, such as hosting providers, website platforms, course platforms, app providers, payment processors, email providers, CRM systems, analytics providers, advertising platforms, fulfilment partners, shipping carriers, accountants, lawyers, consultants, and customer support tools.
Related brands and business units within Northfusegroup for the purposes described in this Privacy Policy.
Payment processors to process transactions and prevent fraud.
Fulfilment and shipping partners to deliver physical products.
Technology providers to operate apps, websites, communities, software tools, and digital products.
Marketing and advertising partners to deliver, measure, and improve campaigns, where permitted by law.
Professional advisors, such as lawyers, accountants, auditors, insurers, and consultants.
Legal, regulatory, law enforcement, or government authorities where required or permitted by law.
Business transaction parties in connection with a merger, sale, financing, reorganization, transfer, acquisition, bankruptcy, or similar event.
We do not sell your personal information in the ordinary sense of exchanging it for money. Some advertising or analytics activities may be considered “sharing” or “targeted advertising” under certain privacy laws. Where required, we will provide applicable choices.
8. International Storage and Transfers
We are based in Ontario, Canada, but we may use service providers located in Canada, the United States, and other countries. Your personal information may be stored, processed, or accessed outside your province, state, or country of residence.
When personal information is transferred or processed outside your jurisdiction, it may be subject to the laws of that jurisdiction. We take reasonable steps to use service providers that protect personal information appropriately.
9. Retention
We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, manage accounts, comply with legal obligations, resolve disputes, maintain business records, enforce agreements, prevent fraud, and protect our rights.
Retention periods vary depending on the type of information, the Service, legal requirements, and business needs.
10. Safeguards
We use reasonable physical, administrative, organizational, and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
11. Access, Correction, and Privacy Rights
You may request access to the personal information we hold about you, ask us to correct inaccurate information, withdraw consent, unsubscribe from marketing, or ask questions about our privacy practices.
We may need to verify your identity before responding. We may refuse or limit a request where permitted or required by law, such as where information is legally privileged, would reveal another person’s information, is subject to legal obligations, or cannot reasonably be separated from other records.
To make a request, contact us at [insert privacy email].
12. Marketing Emails and CASL
If you subscribe to our emails, download a free resource, join a waitlist, register for an event, purchase from us, or otherwise opt in, we may send you commercial electronic messages where permitted by law.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us. We will process unsubscribe requests in accordance with applicable law.
13. Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
Some Services may be intended only for adults or for users who have reached the age of majority in their jurisdiction.
14. Testimonials, Reviews, and Public Content
If you submit a testimonial, review, comment, image, video, success story, screenshot, or other public-facing content, we may use it for marketing, promotional, educational, or business purposes, subject to applicable law.
Do not submit information you do not want made public.
15. Third-Party Websites and Platforms
Our Services may link to or integrate with third-party websites, apps, platforms, payment processors, app stores, communities, social media sites, and tools. We are not responsible for the privacy practices, content, security, or policies of third parties.
You should review the privacy policies of any third-party services you use.
16. International Visitors
If you access our Services from outside Canada, you are responsible for ensuring that your use of the Services complies with local law.
Depending on your location, you may have additional privacy rights, such as rights to access, correction, deletion, portability, restriction, objection, or withdrawal of consent. We will respond to applicable privacy requests as required by law.
17. Privacy Breaches
If we become aware of a privacy breach involving personal information, we will assess the situation and take steps required by applicable law, which may include notifying affected individuals, regulators, or other parties where required.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a new “Last Updated” date. Your continued use of the Services after changes are posted means you accept the updated Privacy Policy.
19. Contact
For privacy questions or requests, contact:
Northfuse Group
2 Jane Street, Suite 202Toronto Ontario, Canada M6S4W3Email: [email protected]